
About this role
As a whole, BruinLife is composed of various components: the BruinLife Annual, BruinLife Online and BruinLife Photo Studio.
As a member of the BruinLife Marketing staff, you will work on various marketing projects that promote BruinLife’s brand and strengthen its presence within UCLA. These include graphic design, collaboration efforts with clubs and businesses, social media content promotion, promotional event planning, and outreach efforts.
Marketing staff members will have the opportunity to brainstorm creative ways to increase awareness of BruinLife’s website and services (photo studio/yearbook) and develop campaigns. Members will also frequently work alongside other BruinLife sections to promote their work, often through finding ways to market articles.
While Marketing and Social Media work together, they are different sections within BruinLife. The Marketing team focuses on the broader strategy of how BruinLife promotes itself, including campaigns, branding, partnerships, outreach, etc.. Social Media focuses more specifically on BruinLife’s engagement across social platforms through content creation.
The two teams will frequently collaborate to bring ideas to life. Marketing may develop a campaign while working with Social Media to determine how it can best be translated into engaging online content. Expect plenty of crossover (if you ever have a reel idea, you can still make it happen)!
We are looking for collaborative and enthusiastic students who are interested in gaining experience in community engagement and marketing. Whether you’re interested in designing developing campaign ideas or brainstorming new ways to get people to notice BruinLife, there is room to further your interests.
Responsibilities
Work with a team to create and execute actionable plans to increase awareness of articles and the yearbook
Help develop interactive campaigns that encourage UCLA students to engage with BruinLife
Help develop partnerships with local clubs and businesses
Research marketing trends and content ideas that could be adapted for BruinLife
Help brainstorm merchandise, stickers, giveaways, etc.
Table/flyer to promote the website and yearbook
Help develop and maintain a consistent BruinLife brand
Pitch your own marketing ideas and have opportunities to take ownership of projects from concept to execution.
Complete a minimum of 3 office hours: All BruinLife staff members must fulfill this requirement. Office hours may be completed at any time during the week at your discretion. The purpose of these office hours is to work on BruinLife assignments in-office, but we also encourage staffers to utilize the office to study, rest and socialize with other BruinLife members.
Attend all-staff meetings and section meetings.
Complete at least one one-on-one with your section editor per quarter.
Qualifications
Applicants do not need prior marketing experience to apply for this job. There will be staff workshops and office hours available for guidance. However, due to the nature of the position, candidates with basic knowledge of marketing skills will be preferred.
Application Materials
Short answer responses
Screenshot of your tentative quarter schedule
If you have any questions, please email us at [email protected].
About BruinLife
Culture, lifestyle and the UCLA experience
Required training
If you’re accepted to this position, you’re expected to attend every workshop below. This is the full list of training your role requires, not a menu to pick from.
Dates are tentative. The schedule below is subject to change before the cycle is finalized, but the workshops themselves are still mandatory once confirmed.
- Sun, Oct 18, 202610:00 AM – 12:00 PM PT
Journalism 101 & Media Law
Room TBD
- 1:00 PM – 4:00 PM PT
Journalism Writing 101
Room TBD