UCLA Student Media has been an integral part of campus life since the university's founding in 1919. It began with the establishment of the Daily Bruin (then named Cub Californian) and the inaugural yearbook, Southern Campus. These publications laid the foundation for a vibrant, student-run media ecosystem that continues to thrive today.
In 1926, the campus newspaper adopted the name Daily Bruin, reflecting the university's new mascot. Over the years, it has evolved into one of the most respected college newspapers in the country, earning numerous national journalism awards and maintaining a strong presence both in print and online.
The yearbook, now known as BruinLife, has chronicled the UCLA experience for over a century, capturing the stories and images that define each academic year.
The 1960s and 1970s marked a period of significant growth and diversification for UCLA Student Media. In 1969, Nommo, the nation's oldest ethnic publication on a college campus, was founded to serve the African American community. This was followed by the launch of La Gente in 1971, focusing on Chicano and Latino issues, and Ha'Am in 1972, representing Jewish voices. FEM, a feminist newsmagazine, began publication in 1974, Pacific Ties in 1977, and OutWrite, originally known as TenPercent, started in 1979 as one of the first queer-focused student publications in the U.S. Al-Talib was established in 1990 to represent the voices of Muslim students on campus.
In 1963, UCLA Radio was established, providing a platform for student-produced music, news and cultural programming. The station has evolved over the decades, embracing digital streaming and expanding its reach beyond the campus.
In 1998, Bruinwalk.com was launched, offering students a resource for professor and apartment reviews, as well as other campus-related information.
Today, UCLA Student Media operates under the guidance of the ASUCLA Communications Board, a student-majority body that oversees ten publications and various digital platforms. More than 1500 students participate annually, gaining hands-on experience in journalism, broadcasting, design and media production. This enduring institution continues to reflect and amplify the diverse voices of the UCLA community.