The Daily Bruin Social Media department serves as a link between the Daily Bruin's audience and newsroom. In the age of digital journalism, social media is integral to disseminating news and maintaining readership.
Social Media producers will work across various social media platforms, including Facebook, Twitter, Instagram and Reddit to help our audience discover and engage with our content. Producers work closely with all of the Bruin's editorial departments to best market each section's content online and set a coverage agenda that aims to communicate news and inform the UCLA community.
Our main social media platforms are listed here:
Through training, producers will understand the mechanics behind journalistic writing style and gain valuable multimedia production skills. Prior journalism experience is welcome, but not required. We welcome applicants at all levels.
Please contact Kristie-Valerie Hoang, the Social Media Director at [email protected] with any questions.
Getting to know you.
Please attach your resume.
Do you have previous experience creating social media content for companies or publications? If so, please describe your contributions. If you do not have previous experience, please describe your interest in social media and what you would like to contribute to the Daily Bruin.
What is your experience with journalism? This can include writing for a publications, working in multimedia at a media company, or even being an avid reader of the New York Times.
What experience do you have with digital media production?
This can include photography and video skills, knowledge of the Adobe Suite, etc.
Why do you want to join the Daily Bruin?
In the 21st century, social media has become the backbone of many mass media corporations. What role do you think social media serves for the Daily Bruin?
Social media is an ever-changing background, with several nuances characterizing each platform. What platform do you think is best for distributing news, and why?
Please include links to your personal social media accounts.
Evaluating the Daily Bruins' current social media platforms.
Please critique The Bruin's Facebook, Twitter and Instagram platforms. What is done well and what can be improved on each platform? Please dedicate one paragraph to each platform.
Please include links to 5 of your favorite journalism social media accounts. What aspects of these accounts can the Daily Bruin take inspiration from?
In terms of the Daily Bruin brand, what can be improved?
The Daily Bruin creates content about the UCLA community for the UCLA community. What do you wish a member of the UCLA community or a reader to think when they see the Daily Bruin logo?
Please write a tweet and facebook post for each of the following articles.
UCLA Health reneges on announced $5,000 housing stipend to resident physicians
UCLA football’s decade-long losing streak to Stanford continues with shootout loss
Second Take: Taylor Swift’s political advocacy engages typically inactive demographic
This application closed on Jan. 11, 2019, 11:59 p.m.
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